Retail Display Ideas: How to Sell Boveda Packs

Boveda packs represent a significant opportunity for cannabis retailers to boost average transaction value while enhancing customer experience. However, these humidity control products often remain underutilized due to ineffective merchandising. This guide explores proven display strategies to transform Boveda packs from overlooked accessories into consistent revenue generators.

Why Display Matters: Boveda as a Value-Add Product

Boveda packs are not impulse purchases for most consumers but rather value-add products that require context. According to retail usage data, dispensaries that effectively merchandise Boveda products see up to 30% attachment rates with flower purchases.

The key challenge is visibility and education. Most customers don't instinctively understand the benefits of two-way humidity control unless properly informed. This makes display strategy crucial for converting product awareness into sales.

Strategic Placement in Retail Environments

Counter Displays

Point-of-sale placement remains the most effective position for Boveda products. Small counter displays featuring both 62% and 58% RH options create natural conversation opportunities during checkout. These displays work best when:

• Positioned within arm's reach of budtenders
• Featuring clear signage explaining the difference between humidity levels
• Including visual indicators of hardened vs. fresh packs

Flower Display Integration

Integrating Boveda displays directly within flower sections creates immediate context. Consider placing small display units between premium flower jars, creating a visual connection between quality cannabis and proper storage solutions.

For stores using secure storage containers with child-resistant features, position Boveda products nearby to emphasize the complete storage solution approach.

Educational Display Approaches

Education remains the primary driver of Boveda sales. Effective educational displays include:

Before/After Demonstrations

Create simple displays showing cannabis with and without Boveda protection. This tangible demonstration helps customers understand the science behind humidity control and its impact on their purchase.

Digital Signage

Implement digital displays near Boveda products showing short, informative videos about terpene preservation and humidity control. These can be particularly effective when positioned in waiting areas where customers have time to absorb information.

Bundling Strategies for Increased Sales

Strategic bundling significantly increases Boveda adoption rates. Consider these proven approaches:

Jar + Boveda Combos

Package Boveda packs with storage containers as complete solutions. This approach works particularly well with premium glass jars or humidity control containers. The perceived value of the bundle often exceeds the sum of individual components.

Flower Purchase Add-Ons

Train staff to offer appropriately sized Boveda packs with every flower purchase. A simple counter display showing which size pack matches common purchase amounts streamlines this process.

Some dispensaries have found success with automatic Boveda inclusion for purchases over a certain amount, positioning it as a premium service rather than an upsell.

Seasonal Promotions and Display Rotation

Seasonal display strategies can significantly boost Boveda sales during specific periods:

Summer Humidity Campaigns

During summer months, create displays highlighting how Boveda prevents cannabis from drying out in air-conditioned environments. This seasonal relevance increases perceived value.

Gift Season Preservation

During holiday seasons, position Boveda as an essential addition to cannabis gifts. Displays can emphasize how recipients can enjoy their gift at peak freshness, even weeks after receiving it.

A particularly effective approach is creating gift bundles that include appropriate Boveda pack quantities for the amount of product purchased.

Future Retail Trends for Humidity Control Products

The cannabis retail landscape continues to evolve, with several emerging trends affecting how humidity control products are merchandised:

• Integration with digital shopping experiences and online product recommendations
• Sustainability messaging highlighting reduced waste through proper storage
• Expanded educational approaches focusing on terpene preservation and overall experience quality
• Custom branded Boveda options for dispensary-specific packaging programs

Forward-thinking retailers are also exploring subscription models for regular Boveda replacements, creating recurring revenue while ensuring customers always have fresh humidity control for their products.

By implementing these display strategies and staying attuned to evolving consumer education needs, cannabis retailers can transform Boveda packs from occasional add-ons to consistent revenue generators that simultaneously improve customer satisfaction and product experience.